Projects
The Data Analytics Disney Project was conducted with the aim of determining public perception of diversity in Disney Plus. Through a survey, users were asked to share their thoughts on the platform's diversity and suggestions for improvements. The project also includes a comprehensive analysis of different ways in which Disney Plus can enhance its service to promote diversity and exclusivity.
The Walt Disney Company is a multinational media and entertainment company. Their headquartered located in Burbank, California. Walt Disney Company was founded on October 16, 1923, by Walt Disney and Roy O. Disney, originally named the Disney Brothers Cartoon Studio but later changed its name to The Walt Disney Company. Over the years, the company has grown to become one of the world's largest and best-known entertainment companies, known for its films, television shows, theme parks, and other products.
Disney's first major success was the creation of the character Mickey Mouse and the first sound-synchronized animated short, "Steamboat Willie." This was followed by other successful films such as "Snow White and the Seven Dwarfs," "Fantasia," and "Bambi." In 1955, the company opened its first theme park, Disneyland, in Anaheim, California, which was soon followed by Disney World in Florida and Disneyland Paris.
Today, The Walt Disney Company operates several businesses, including media networks (such as ESPN, ABC, and Disney Channel), theme parks and resorts, studio entertainment, direct-to-consumer streaming services (such as Disney+), consumer products, and interactive media. The company has a global presence and is one of the largest employers in the world, with over 200,000 employees.
Disney+ is the direct-to-consumer streaming service from The Walt Disney Company, launched in November 2019. The service offers a wide range of content from Disney's various media brands, including Disney, Pixar, Marvel, Star Wars, National Geographic, and 20th Century Studios.
Disney+ has employed a number of strategies to compete against other streaming services in the market. One key strategy has been to leverage the company's extensive library of popular and beloved franchises, such as Marvel , Kdramas, and Star Wars, in order to attract subscribers. Another strategy has been to offer exclusive, original content that is not available on other platforms, such as the live-action series "The Mandalorian" and "WandaVision."
In addition, Disney+ has differentiated itself from competitors by targeting families and younger audiences with its content. The service offers a range of kid-friendly content, as well as a number of features designed to appeal to families, such as the ability to set up multiple profiles and parental controls.
Disney+ has also focused on making its service accessible and affordable for consumers. The service offers a relatively low monthly subscription fee compared to other major streaming platforms and is available on a wide range of devices, including smart TVs, gaming consoles, smartphones, and tablets. The service can be streamed in high definition (HD) and 4K Ultra HD, with support for high dynamic range (HDR) on compatible devices.
Disney+ is a customer-oriented streaming service, with a focus on providing high-quality and engaging content for a wide range of audiences. The company has invested heavily in original programming and acquired rights to popular franchises, making it a top destination for fans of Disney, Marvel, Star Wars, Pixar, and more. The service is also highly accessible, with support for a wide range of devices and easy-to-use navigation and recommendations. As well as offer a number of unique features, such as the ability to download content for offline viewing, and personalized profiles for each member of the household, personalized setting for each profile, ( such as customizable subtitle, subtitles in a range of languages, child protective settings, and many more .) All of these elements work together to create a streaming experience that is enjoyable and convenient for customers.
Disney+ has been able to leverage its vast resources and global reach to promote its service and build a strong brand. The company has invested heavily in marketing and advertising and has used its existing media properties and theme parks to promote the service to a broader audience. In an interview with CIO Dana McGraw, SVP of audience Modeling and Data Science at Disney Advertising to she the key to data “It’s about how to deliver the right ad to the right consumer at the right time so we improve their ad experience as well as the experience for the brands who buy ads from us,” she says. “Our guiding light is how we use data to improve the experience for our guests.” ( Disney Advertisements Dana McGraw) Advertising-wise, Disney believes the timing is one of the most important elements. It is important that people with like interests see their ads in order for them to bring in new subscribers. Since Disney plus has a wide range of films and programs, through their adverting it is often showcased that Disney plus has things for everyone. On the downside, Disney plus lost 2.4 million subscriptions in the time frame 2019 to the present time. This matter did set the company back. One of the main reasons for the loss of subscriptions is lost access to the Indian premier league in its south asian/ Indian server. Despite the loss in subscriptions, Disney estimated that in 2023 it would earn $23.37 billion and 78 cents, but through the company's cheap prices and wide range of catalogs, it made a revenue of $23.51 billion that outperformed its estimates.
Overall, Disney+ has pursued a multi-pronged strategy to establish itself as a major player in the streaming market, leveraging its popular franchises, offering exclusive original content, targeting families and younger audiences, and focusing on accessibility and affordability. By doing so, it has been able to gain a significant subscriber base and compete effectively against established players like Netflix and Amazon Prime Video.
Walt Disney Company is currently worth 200.11 billion dollars. Disney is known for their diversity in the markets. Their various theme parks, merch, online games, movies, shows, and now streaming services. So, what sets Disney+ aside from other streaming services? Disney+ is the first streaming service to allow streaming parties through its service rather than using third-party services. It's accessible through various devices, allows offline watching, and uses the nostalgia of Disney classics to pull subscribers in.
In order for the streaming service to improve in the future, we have to ask questions. In March, I created a survey for Disney in order to gain an understanding of what Disney+ does well and what it can improve in the near future. To conduct the survey, I sent a link to the online survey to friends, classmates, and family through messaging apps like Discord, Instagram, iMessage, and more.
One of the questions asks users whether their ethnicity is well-represented in Disney+'s media. Every Caucasian user who took the survey felt that their race is represented through Disney Plus's media collection, whereas only 30% of African American and Black people and 15% Asian or pacific islander feel that their race is represented some of the time. While 5% Asian or pacific islanders feel like they aren’t represented at all. I asked those who said no state which specifies ethnicity, and many said east asian and indian. In order for Disney+ to improve, they have to make their content more diverse with different ethnicities in order to gain more attraction and subscribers.
Work Siting
staff, C. I. O. (2022, August 10). Disney Advertising's Dana McGraw: Sharing Data enhances its value. CIO. Retrieved February 10, 2023, from https://www.cio.com/article/404217/disney-advertising-sales-dana-mcgraw-sharing-data-enhances-its-value.html